2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. Higher perceived subjective …

A variety of sentence lengths helps your content to create some rhythm. Readers enjoy this. Search engines reward you for offering a thorough experience that's likely to benefit other users. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks …

The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …