But one thing that people don't look at when using structured data and schema is clickthrough rates (CTR). You may find that your SEO efforts take an increasing amount of work to get the same results. Why not get your organisation listed in a UK business directory to help to …

External optimization is just as important as internal optimization. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. One of my favourite places to visit in the UK is Cambridge - what's yours? Google Neua it's …

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Content audits can greatly help your SEO strategy and they should be done on a regular basis. But low quality backlinks can actually have a detrimental effect on …

When hiring an SEO company, it is advisable to hire a similar sized company to yours. That is why features like Apple's Siri and Microsoft's Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Contacts …