The good news is that you don't have to spend as much effort stuffing keywords into your content, but in exchange, you have to rely more on the actions of your customers and audience to fuel your authority. Under Penguin, your external links need to be diverse, authoritative, and of …

Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Further, related pages and content should link together to provide a seamless, rich user experience. Involvement summarizes the extent to which a stimulus or task is relevant …

Web users, just like television viewers, are becoming immune to advertisements. A pulsating schedule involves continuous advertising and communications during the year with bursts of higher intensity at specific times (more ads in more media). Search engines are powerful because they provide targeted traffic. Or in other words, search engines …