Common robots.txt Configurations

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. Higher perceived subjective …

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Start simple, but don't forget gateway sites

Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Further, related pages and content should link together to provide a seamless, rich user experience. Involvement summarizes the extent to which a stimulus or task is relevant …

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The reason everyone loves rankings

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. High quality images are very important for every website. However, big images …

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The ugly truth about static pages

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Your …

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