What are the positive aspects of metrics on today's web?

HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google's good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines …

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Invest in conversion rates

But one thing that people don't look at when using structured data and schema is clickthrough rates (CTR). You may find that your SEO efforts take an increasing amount of work to get the same results. Why not get your organisation listed in a UK business directory to help to …

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Lessons I've learned from citations

This tactic works because your old post already has established readership and has a certain authority. The reality is that having your keyword in your URL does help in many instances but is not essential. To help boost your business' profile on the internet, why not list in a UK …

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Emphasizing fast results by using inbound links

Does this piece of content answer the same questions and concerns as the results on page one of Google? Statistics report that in 2018, up to 52% of global website traffic comes from mobile devices. Try using several cities, in different parts of the UK, as a basis for your …

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How does content improve search rankings?

It's sometimes difficult to tell the difference between link schemes and valuable link building strategies. The notion of keeping your own SEO in-house is appealing; theoretically, you can get results while still keeping full control over your work and save money by not paying an agency. If you enjoy indoor …

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Consistently Keep an Eye on Your Links

As you might have predicted, the agency has optimized their website for obvious keywords like SEO agency, SEO consultant, SEO tips, best SEO company, and so on. Google has built-in quality detectors that can immediately evaluate the subjective quality of a written piece. There is a lot of demand for …

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What can Instagram teach you about rankings

You can assign permissions to specific individuals within your organization to have physical access to your servers to perform administration and related support activities. They're important because they're considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. A well made pashmina scarf is …

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Latest developments in SEO campaigns

Most times, search engines have no way of finding these URLs. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Knowledge gained from one product can often be transferred to other, even …

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Keyword splitting

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. Additionally, you cannot simply ignore …

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Take the stress out of widgets

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Remember: quality is always more important than quantity when it comes to links, content, and …

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