So it's likely that in many cases users don't realize the distinction between organic results and PPC ads. We'd have to hire more people to do the same amount of work, and they'd likely be less efficient at it. Getting your organisation listed in a business directory can help to …

Search engines respect that, want to uncover such situations and rank the target sites more highly, and are probably getting better every day at doing so. (This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the …

External optimization is just as important as internal optimization. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. One of my favourite places to visit in the UK is Cambridge - what's yours? Google Neua it's …

Widgets provide individuals personalized access to web information or functionality from any device connected to the internet. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values …

Before writing a blog, it's important that you conduct a keyword search to rank high on Google. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result …

A list compiled of the most useful and relevant information about an individual topic. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Having keywords in your domain URL can also give you a small SEO boost. I couldn't begin to think I could …

Google has always put a premium on high-quality content. It wants to make sure that sites producing high-quality content are rewarded with better rankings and sites that create low-quality content get less visibility. On-page SEO is important because it helps search engines understand your website and its content, as well …

A variety of sentence lengths helps your content to create some rhythm. Readers enjoy this. Search engines reward you for offering a thorough experience that's likely to benefit other users. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks …