Our own suspicions are that Googlebot crawls social channels to look for links to crawl, although obviously just because they're being crawled doesn't mean they'll rank. It tells us what the business does, it gives benefits (genuine parts and servicing), gives us location information and tells us the goal of …

If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put it at the end of the title tag. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry …

There's not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. In …

The good news is that you don't have to spend as much effort stuffing keywords into your content, but in exchange, you have to rely more on the actions of your customers and audience to fuel your authority. Under Penguin, your external links need to be diverse, authoritative, and of …

When hiring an SEO company, it is advisable to hire a similar sized company to yours. That is why features like Apple's Siri and Microsoft's Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Contacts …

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. You get the idea. The targets provide a sense of direction and …

You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. That means a high web ranking leads to more clicks and conversions. You've heard that blogging is good for SEO and maybe you even publish new posts regularly …

The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …

Besides keywords, what determines how well your pages rank in search results? If you are just starting a site, you may be able to get by with a shared host. It's all about website analytics - a powerful tool that gives you a full-picture analysis of how your website is doing …