Evaluating these factors, we can come up with a short list of basic rules regarding your selection of destination pages for link building: Your chosen page must always be contextually relevant to your source page. You want to make sure that all other optimization areas are in place, but if …

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Content audits can greatly help your SEO strategy and they should be done on a regular basis. But low quality backlinks can actually have a detrimental effect on …

Media service companies negotiate and purchase media packages (called media buys) for companies. When multiple pages have the same tag, those tags are useless to the search engine. So it of course has measures in place to penalize those sites that try to game the system in their favor. For …

Before writing a blog, it's important that you conduct a keyword search to rank high on Google. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result …

When hiring an SEO company, it is advisable to hire a similar sized company to yours. That is why features like Apple's Siri and Microsoft's Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Contacts …

Most times, search engines have no way of finding these URLs. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Knowledge gained from one product can often be transferred to other, even …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Sites that seek payment to assist in building trust should be given thorough examination. Traffic boosts should come with conversion boosts. You will want to …

A list compiled of the most useful and relevant information about an individual topic. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Having keywords in your domain URL can also give you a small SEO boost. I couldn't begin to think I could …

Video marketing takes place pre-roll, midroll, and post-roll. So, be sure to open that lane by checking how your website performs on mobile applications. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they …

Google has always put a premium on high-quality content. It wants to make sure that sites producing high-quality content are rewarded with better rankings and sites that create low-quality content get less visibility. On-page SEO is important because it helps search engines understand your website and its content, as well …

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. Higher perceived subjective …

A variety of sentence lengths helps your content to create some rhythm. Readers enjoy this. Search engines reward you for offering a thorough experience that's likely to benefit other users. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks …

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. You get the idea. The targets provide a sense of direction and …

You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. That means a high web ranking leads to more clicks and conversions. You've heard that blogging is good for SEO and maybe you even publish new posts regularly …

The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …

Besides keywords, what determines how well your pages rank in search results? If you are just starting a site, you may be able to get by with a shared host. It's all about website analytics - a powerful tool that gives you a full-picture analysis of how your website is doing …

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. Additionally, you cannot simply ignore …

A web search crawler normally first looks at the title tag of a webpage when examining options. The same scenario occurs in international markets. Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. Visually, I prefer a handcrafted large …

Let 's start with important on-page optimization strategies essential for any well positioned website. Every now and then, you'll want to create a new page that's really important for your business goals. Or maybe you'll decide to overhaul your entire site's design. Create a post-specific resource, and offer it for …

Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Further, related pages and content should link together to provide a seamless, rich user experience. Involvement summarizes the extent to which a stimulus or task is relevant …

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Remember: quality is always more important than quantity when it comes to links, content, and …

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. High quality images are very important for every website. However, big images …

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Your …

Web users, just like television viewers, are becoming immune to advertisements. A pulsating schedule involves continuous advertising and communications during the year with bursts of higher intensity at specific times (more ads in more media). Search engines are powerful because they provide targeted traffic. Or in other words, search engines …