HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google's good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines …

Search engines respect that, want to uncover such situations and rank the target sites more highly, and are probably getting better every day at doing so. (This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the …

By amplifying your client?s existing efforts, you?re getting the most out of each piece of content they create and generating great SEO results with less heavy lifting. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in …

This includes on-page and off-page optimizations as derived from particular strategies. That code listing contains two distinct fragments. Use your own imagination combined with projection mapping to create a visual feast. Dig AA Oxon into metrics that will help gauge the success of your goals. Site-wide SEO is a bit …

All sites require inbound links to get recognized by search engines. It's rare these days that you'll rank well without at least a few inbound links (although this can happen with the right exact match domain name). In case you aren't familiar, "dofollow" links are standard hyperlinks, followed by Google's …

But one thing that people don't look at when using structured data and schema is clickthrough rates (CTR). You may find that your SEO efforts take an increasing amount of work to get the same results. Why not get your organisation listed in a UK business directory to help to …

If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put it at the end of the title tag. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry …

This tactic works because your old post already has established readership and has a certain authority. The reality is that having your keyword in your URL does help in many instances but is not essential. To help boost your business' profile on the internet, why not list in a UK …

External optimization is just as important as internal optimization. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. One of my favourite places to visit in the UK is Cambridge - what's yours? Google Neua it's …

We need to always keep our hand on the pulse, then, and adjust our work to the new challenges we're facing, to provide the best results possible for our clients. See how your landing pages stack up against the competition. Keep them off their digital devices with a fun day …

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs Link building is definitely one of the most important aspects of SEO …

So, why is Google waging a war on unnatural links? Geodemographic segmentation identifies potential customers by combining demographic information, geographic Some market segments are identified based on a company's sales volume or number of employees. Healthy lifestyle habits can be especially helpful for knee arthritis treatment in these days and …

There's not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. In …

Keywords should be relevant. This means your site should be a satisfactory destination for users. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. For a great night …

The good news is that you don't have to spend as much effort stuffing keywords into your content, but in exchange, you have to rely more on the actions of your customers and audience to fuel your authority. Under Penguin, your external links need to be diverse, authoritative, and of …

In descriptions, focus on describing the product concisely, and include any and all technical specifications you can. The quality of the writing should indicate the linguistic histories of their writers. To help boost your business' profile on the internet, why not list in a Free Business Directory today? When Beverley …

Does this piece of content answer the same questions and concerns as the results on page one of Google? Statistics report that in 2018, up to 52% of global website traffic comes from mobile devices. Try using several cities, in different parts of the UK, as a basis for your …

Widgets provide individuals personalized access to web information or functionality from any device connected to the internet. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values …

It's sometimes difficult to tell the difference between link schemes and valuable link building strategies. The notion of keeping your own SEO in-house is appealing; theoretically, you can get results while still keeping full control over your work and save money by not paying an agency. If you enjoy indoor …

As you might have predicted, the agency has optimized their website for obvious keywords like SEO agency, SEO consultant, SEO tips, best SEO company, and so on. Google has built-in quality detectors that can immediately evaluate the subjective quality of a written piece. There is a lot of demand for …

They should offer you a fully detailed analysis showing you the kind of keyword that will be most effective to improve your website traffic. So why would you use a tone of voice that's exactly the same from page to page? Imagine waking up on Christmas day and seeing outdoor …

Gone are those days when companies relied on traditional marketing tactics like print ads, door-to-door sales, and word-of-mouth advertising. In the beginning, search engines could handle only a limited range of indexing possibilities. Another interesting fact is that Beverley is one of the nicest places to live in the UK …

Web server log analysis and web analytics are part of SEO monitoring. See The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging for help here. A comprehensive range of treatments are available to treat eye conditions including eye laser surgery as well as simply changing your glasses. Find …

You can assign permissions to specific individuals within your organization to have physical access to your servers to perform administration and related support activities. They're important because they're considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. A well made pashmina scarf is …

If an agency is charging far more money than another, it probably means they'll be doing more work, and you'll be seeing far better results by enlisting. Not all back-order agents provide the same service levels. Experience freedom from glasses by having eye laser surgery with the UK's best surgeons …

Evaluating these factors, we can come up with a short list of basic rules regarding your selection of destination pages for link building: Your chosen page must always be contextually relevant to your source page. You want to make sure that all other optimization areas are in place, but if …

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Content audits can greatly help your SEO strategy and they should be done on a regular basis. But low quality backlinks can actually have a detrimental effect on …

Media service companies negotiate and purchase media packages (called media buys) for companies. When multiple pages have the same tag, those tags are useless to the search engine. So it of course has measures in place to penalize those sites that try to game the system in their favor. For …

Before writing a blog, it's important that you conduct a keyword search to rank high on Google. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result …

When hiring an SEO company, it is advisable to hire a similar sized company to yours. That is why features like Apple's Siri and Microsoft's Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Contacts …

Most times, search engines have no way of finding these URLs. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Knowledge gained from one product can often be transferred to other, even …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Sites that seek payment to assist in building trust should be given thorough examination. Traffic boosts should come with conversion boosts. You will want to …

A list compiled of the most useful and relevant information about an individual topic. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Having keywords in your domain URL can also give you a small SEO boost. I couldn't begin to think I could …

Video marketing takes place pre-roll, midroll, and post-roll. So, be sure to open that lane by checking how your website performs on mobile applications. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they …

Google has always put a premium on high-quality content. It wants to make sure that sites producing high-quality content are rewarded with better rankings and sites that create low-quality content get less visibility. On-page SEO is important because it helps search engines understand your website and its content, as well …

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. Higher perceived subjective …

A variety of sentence lengths helps your content to create some rhythm. Readers enjoy this. Search engines reward you for offering a thorough experience that's likely to benefit other users. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks …

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. You get the idea. The targets provide a sense of direction and …

You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. That means a high web ranking leads to more clicks and conversions. You've heard that blogging is good for SEO and maybe you even publish new posts regularly …

The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …